Gamified Savings as a Problem Gambling Intervention
Overview
Presentation and evidence from behavioral research on using gamified savings as an approach to mitigate problem gambling.
Research Objectives
Test whether gamified savings mechanisms can reduce problem gambling behaviour and improve financial outcomes
Assess the acceptability and engagement of gamified savings platforms among at-risk gambling populations
Measure changes in savings behaviour, debt levels, and financial wellbeing among intervention participants
Contribute to the evidence base on behavioural interventions for problem gambling in low- and middle-income contexts
Methodology
The study used a randomised controlled trial design in which participants were randomly assigned to a gamified savings intervention or a standard savings control condition. Behavioural data from the digital savings platform was combined with structured surveys measuring gambling behaviour, financial stress, and psychological wellbeing. Follow-up surveys at 3 and 6 months assessed sustainability of behaviour change.
Key Findings
Participants in the gamified savings arm showed significantly higher savings rates and lower gambling expenditure compared to the control group at 6-month follow-up. Engagement with gamified features was highest among younger male participants. The intervention demonstrated strong potential as a low-cost, scalable complement to existing problem gambling support services. Findings were shared with financial regulators and mental health stakeholders to inform policy on digital financial health interventions.
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